Intended impact: Create a podcast to inspire and build community with Dribbblers.

Additional impact: Created a stream of revenue with ads and laid a strong foundation and listenership for Dribbble’s current iteration of the Overtime podcast.

Dan Cederholm, co-founder of Dribbble wanted to host a podcast based on the idea that when we all share what we know, we all get better. From there, I set up the systems we needed to get the podcast from idea to launch. During my time on the project, I worked on 4 seasons with over 50 episodes. 

• Hired a freelance sound engineer and podcast consultant

• Collaborated with the host, sound engineer, partnerships manager, and guests

• Producing and logistics

  • Scouted guests and ideas for season themes and episodes

  • Researched guests and provided the host with questions

  • Experimented with different formats and framing for conversations

  • Posted episodes to the podcast hosting platform (Simplecast), provided transcripts, show promotion

• Created an inclusive show

  • We knew from the beginning we wanted to include a range of diverse viewpoints and types of design. We also knew it was important to include transcripts for our episodes to be more inclusive.

Opportunities and learnings:

• The podcast became a case study for how Dribbble and the community impacted our guests’ lives and careers. We ended up doing a video series later to get closer to these stories.

• Created an additional revenue stream for the company by selling podcast ads. 

• We built a lot of relationships. Our podcast guests became speakers at our annual Hang Time Conferences and people we featured in videos on our blog and social media.

Notable guests:

• Paula Scher

• Aaron Draplin

• Maurice Cherry

• Debbie Millman

• Khoi Vinh